Having spoken to Mike over the last few weeks, I don't think it was ever the intention to set up a competitive company. As far as I am aware he is going to offer a lot more in the longer term as he certainly has the skill and knowledge to do.
in the meantime, as Seanick says, a little competition is good for the consumer and will offer choice where there was not much before.
The more of the 1950's style of cars that there are around will certainly help create awareness and interest in the market.
Anyway, there may be 127 Sammio kits sold, but I reckon that only about 20 are on the road!
