I would put the mx250 kit price of £1950 as a better comparison to the Sammio but agreed there is still £800 difference.
I think there are some genuine reasons for price difference such as finishing touches, fixtures, fittings, interiors etc. If you lose these extras from the kit you get hit with them in the build. The difference is you can choose during the build what you fit, when and how much you pay. Cheaper but more time and hassle/fun?
The are other reasons for price differences that are harder to define such as perceived quality, brand associations, reputation etc. This is what VW trades on when pricing Skoda, SEAT, VW and Audi clones.
I think both of these sets of reasons are at play is this case.
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