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Old 2nd August 2017, 19:17
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Quote:
Originally Posted by Mitchelkitman View Post
Original designs in the kit car world........ To be sold in large quantity do they have to appeal to the greater masses or the kit car enthusiasts? If it's to the greater masses, then won't they just end up like another eurobox?, and if it's a kit car hen it can't compete on price. Surely the designs have to be quirky to appeal to a niche market, so at least they get some sales! One that springs to mind is the Nova - what a great idea!
Identifying the niche can be hard though. Bertini had a nice looking offering that appeared to be well put together. It was also well supported by the kit media. Looks like they struggled to get past a dozen or so units sold though, even at a price that (based on Tribute changes) was 1,000 too low. I think the Tribute and later DNA approach to models differentiates enough why you would spend over 10k on top of the donor for what is still a Z3.
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