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Originally Posted by Ex-Biker
Den
Hardly much to debate IMO, Darren is pretty much spot on in his view.
Been saying for a long time that we need 'new blood' and that means attracting people to both reading the mags and learning from manufacturers.
One of the things I noticed at Goodwood was how many manufacturers were advertising their kits as a specialise 'built' car.
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Mark, I totally agree with you !, we need new blood, new ideas and new concepts, what was true a few years ago is now too old to improve or adapt.
- We should be looking to new concepts, just like the new Onyx Mongoose, sell them as specialist built cars, or bespoke specialsit cars, because that is very close to what they really are, one-off sports cars.
- Taylored for each customer as a bespoke suit.
Improving the image means that, new kits should be friendlier to build by the potential customer, and improve customer service.
- Create an association that will lobby, whatever event will show the best specialist kits. Events should be considered as a great venue for specialist kitcars.
From race circuits, to historic events, that can create an interest for these cars.
Manufacturers and media should meet and decide where they want to go next? whith what? how? and what is it that the specialised media can do for them.
I'm under the impression that everyone is running this alone!, and by doing so this industry will eventually implode.....
The media is paramount, if this industry can survive the downsizing and restructuring it's going through at tne moment.
The media needs to create new projects designed to help manufacturters expand their potential client base....
Enough for the day
