Quote:
Originally Posted by Lucky@LeMans
Many years ago I was involved in Autograss Racing. I was the PR officer for the club for several years. I was always surprised how much free advertising I could get by the way of sending features to magazines and news papers. Most of them were always looking for new content to help fill their pages. All it took was a bit of lateral thinking and a little effort but it was always for free !
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That is what PR depts and agencies used to do. Write articles and papwrs for the media, pressure groups and MPs. Regulation has diminished that, along with the internet as already stated above. Netpress websites and blogs is the way forward for DIY promotion.