Fair point about people finishing kits.
I can understand why too as I'm in some sort of limbo in finding time to work on mine at the moment.
I think the industry needs to be marketed as an exciting alternative to a standard car.
Look at the current customising industry. This was very minimal 10-15 years ago. Now the likes of Max Power are some of the most popular mags sold. The amount some people spend on modifying their car is far in excess of what it would cost to build a kit.
Surely this is one market we should be aiming at.
Another is the track and cheap race car environment. Admittedly a fairly small market, but track day cars are quite trendy at the moment.
The question is not really what sector as how do we do it?
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