Great post Lancelot. I am conflicted on this issue. Could it be that direct replicas of a high quality such as DNA improve brand awareness and therefore demand for the real thing? I suspect there is too great a difference in price for this to be true. I suspect the feeling at Maranello is that replicas cheapen the brand.
I personally don't like the replica/copy trend. There are so many stunning cars from the 50s-70s that I think there is plenty of scope for a period car without treading on anyone's toes. I treated myself to an original Rolex (Seadweller) a few years back and everyone assumed it was fake. If I had a multi-million pound Ferrari I would be p1ssed off if people thought it was a Z3 "kitcar"!!!!!
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