It is a shame but I'm not totally surprised.
My first and only kit build to date was a Pilgrim Sumo. Very cheap way of getting into the Cobra hot seat. Cost me about £9k all in to build a V6 based Cobra, loved it although I did stray away from the standard build to make it look less 'Pilgrim'
That was 1989 and it looks like they are using the same ad material from that period. Once they were the go to budget Cobra, now there is no longer a big price differential.
Sammio and Tribute have clearly shown that there is still massive interest in the 'budget' end of the kit car market.
John
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