IMO the key is Adding value.
The popular 7 concept takes a clapped out cheap car and turns it into a very special little car that nothing can come close to for the money..... thus clear Added value.
at the other extreme an Ultima takes parts that a readily available at reasonable money and puts together a package of performance and looks that you have to spend hundreds of thousands of pounds more to buy its mainstream rivals..... thus clear Added Value
The replicas demonstrate this in the Kit market as well..... Cobra replicas sell well as they can be built for loads less and a higher spec than an original would cost, wereas to build a Diablo replica to the same spec won't be much shy of a 2nd hand real one.. hence they don't sell as well (even though we lust after them).
With the arrival of production cars like the Elises, VX220's, Ariel Atom etc kit cars have lost the monopoly on cheap, extreme, fast cars.
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