The lead time on cars is 3 months. 3,000 hours spread over 3 months would require 5-6 people full time.
So, as a very rough estimate, the parts, body and paint cost £25k (this is a minimum), then add some "factory" overheads...then divide the remainder by 3000 and the individuals who worked on it are earning just above the minimum wage.
I know these are all rough estimates, but the advert does have a certain aroma, similar to something that could be produced by an Italian horse.
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