It's the same in the art world: if something doesn't sell, keep doubling the price until it does.
That was being used successfully by a young Arts graduate who set up his own gallery selling his and other young artists work in the Bristol area about twenty years ago, and the strategy was suggested by a lecturer at Bristol Management School.
Having said that, £150k+ does look like a lot of money for a fibreglass replica. Form it in aluminium and drop a V12 in, though, and you might get a taker at that end of the market.
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